As a DTC Ecommerce owner, you are more than just a business leader. You’re an innovator, ideator, and marketer. Your business’s success hinges on your ability to create meaningful campaigns, drive traffic, and continually convert and retain customers.

Luckily, today’s brand owners are granted an abundance of accessible marketing guides and books written by expert marketers and seasoned Ecommerce pros.

If you’re looking to find new material to help you grow your business faster and smarter, here are 12 must-read titles to add to your reading list.

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1. Built to Last: Successful Habits of Visionary Companies by JimCollins

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Combining the results of a 6-year research project from the Stanford University Graduate School of Business, this book explores how to learn from the experts about building a sustainable brand that withstands the test of time in our ultra-fast-paced era.

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2. Simple Numbers 2.0 - Rules for Smart Scaling: A Play by Play Analysis for Pure Growth by Greg Crabtree

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Greg Crabtree explains how to value your business like an investor would, use data to sharpen your focus and refine your goals, and even when to decide to sell your business or focus on scaling.

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3. Positioning: The Battle for Your Mind by Al Ries

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This guidebook helps you position yourself asa leader in your industry with actionable tips and impactful case studies. Tips including how to reposition your brand, choose the perfect product name, and determine the most effective and cost-efficient business choices are all part of the mix.

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4. Rework by Jason Fried and David Heinemeier Hansson

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Rework takes a step further than typical business schoolbooks and focuses on what entrepreneurs really need to make it in today’s market. Rather than focus on theories, the book is chock full of expert advice on being more productive, growing without going broke, and learning what it takes to really make it on your own.

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5. Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business by Tanner Larson

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Larson starts with a bold but authentic claim– the way of doing Ecommerce is outdated. In his book, he shows you how to modernize your business, get ahead of the competition, and make a memorable Ecommerce brand that capitalizes on the unfolding Ecommerce revolution.

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6. Traffic Secrets: The Underground Playbook for Filling Your Websites andFunnels with Your Dream Customers by Russell Brunson and Hay House

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Stop second-guessing what makes your website work, and learn exactly what you need to start converting more visitors. From the founder of a $100-million-dollar company, you’ll discover the secrets of making a website that builds connections and drives action.

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7. Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier

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Don’t zig with the crowd, zag instead. Learn how to embrace your uniqueness and translate it into a strong, memorable business in Marty Neumeier’s how-to book. One of the most interesting points of the book is his advice on how to “stretch” a brand without breaking its model.

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8. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

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Marketing is all about high-quality, valuable content. But how do you make your brand’s voice heard among the masses? Read through Epic Content to learn what type of content attracts customers, drives business, and builds a reputation along with an audience.

9. Breakthrough Advertising by Eugene M. Schwartz

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It may be an older book, but Breath through Advertising is still full of insightful advice about what it takes to create copy that doesn’t just sell, sell, sell. Instead, it explores what good copy really is – an outreach that captures an audiences’ deepest feelings, thoughts, and fears to provide real, actionable solutions they don’t want to miss out on.

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10. Launch (Updated & Expanded Edition): How to Sell Almost AnythingOnline, Build a Business You Love, and Live the Life of Your Dreams by JeffWalker

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With the right business model, there’s virtually nothing you can’t sell online. Figure out how to turn your brand into a long-lasting, industry game changer with Jeff Walker’s best-selling advice.In Launch, you can learn how to do more than just sell a product. You’ll discover how to build a business you love that sells products you care about.

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11. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

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Miller asserts that using the wrong words to sell a business will make even great products fail. Figure out how to build a story that is inspiring and engaging to consumers with a powerful brand voice in his book.  

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12. Delivering Happiness by Tony Hsieh

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Build a company culture that shines through every aspect of your company. From making employees happy to building customer experiences, Delivering Happiness explores the logic behind Zappos CEO Tony Hsieh’s philosophy toward creating a positive, purposeful, and passionate business.

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The Best Way For DTC Brands To Grow

Every company needs to innovate, and DTC brands must always be willing to think outside the box. In addition to soaking up all the long-established wisdom experts have to offer, keep reading to build your own ideas and develop insights that make your business a little better each day.

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