Analytics is the backbone of any successful ecommerce business. By measuring and analyzing data, you can gain insights into your customers' behavior, optimize your marketing campaigns, and make data-driven decisions to grow your business. In this blog post, we've compiled a list of 48 analytics tools that can help you track, measure, and analyze every aspect of your ecommerce website, from website traffic and user behavior to sales and customer retention. Whether you're a small startup or a large enterprise, these tools can provide you with the insights you need to take your ecommerce business to the next level.

‍

Amplitude  

Amplitude is one of the most advanced  product analytics platforms that helps teams convert, engage, and retain  customers. The platform uses behavioral reports to understand users'  interactions with products and provides insights to accelerate work on a real-time  basis.  https://amplitude.com/    

‍

Attribution  

Enterprise grade multi-touch attribution. Drive growth with unified  marketing data, intelligent insights and smart automation.  https://www.attributionapp.com/    

‍

Better Replay  

Ever wonder why so many of your website visitors don't actually convert?  Better Replay takes the guesswork out with live session recordings of each  visitor on your store. This means a quick and easy way to see what visitors  are looking at and how long they're onsite.  https://apps.shopify.com/replay  

‍

Content Square  

Content square's flagship product provides all the capabilities digital  teams need to understand the how and why of visitor behavior across their  website. Contentsquare Digital empowers you to improve customer journeys,  increase conversions, and hike productivity.  https://contentsquare.com/    

‍

CrazyEgg  

Crazy Egg provides tools to record and analyze user behavior to improve  your website. The heatmaps, scrollmaps, and other visual reports will show  you exactly how your customers responding to elements on your site.  https://w3.crazyegg.com/    

‍

Customer Tagger  

Customer Tagger lets you create multi-condition workflows to apply and  remove tags to customer records based on buyer behaviour. Create customer  segments and trigger actions across different marketing platforms. From  there, tailor the communications with customers based lifecycle.  https://apps.shopify.com/customer-tagger    

‍

Daasity  

Daasity platform empowers you to maximize profit by cutting costs and  driving revenue through sophisticated omnichannel analysis, a more informed  strategy, and data-driven decision making.  https://www.daasity.com/    

‍

Elevar

Elevar empowers Shopify brands using Google Analytics & Google Tag  Manager to scale faster. How? With a trustworthy data layer, visual  analytics, tag error monitoring, and now server side tagging with Facebook  Conversion API.  https://www.getelevar.com/    

‍

Fathom Analytics  

Fathom is a simple, light-weight, privacy-first alternative to Google  Analytics. Fathom prides itself on their single, blazingly fast dashboard  that powers you to make business decisions quickly and ignore the fluff.  https://usefathom.com/ref/FUJBPD    

‍

FullStory  

FullStory tells you everything you need to know about your digital  experience. Improve conversion rates by pinpointing where users struggle to  move through your funnels and prioritizing your efforts based on severity of  impact.  https://www.fullstory.com/    

‍

Glew  

Business intelligence, built for ecommerce. Connect, transform and  visualize all your data in one place. Get powerful insights to grow your  business through intuitive dashboards, automated reports and more.  https://www.glew.io/    

‍

Heap  

Heap is an analytics tool that automatically captures all user data on  your site. A single snippet grabs every click, swipe, tap and pageview. Heap  lets you learn everything about your customers: Who they are, what they do on  your site and what actions correlate with conversion & retention.  https://heap.io/    

‍

Hotjar  

Hotjar is a behavior analytics and user feedback service that helps you  understand the behavior of your website users and get their feedback through  tools such as heatmaps, session recordings, and surveys.  https://www.hotjar.com/    

‍

Insider  

Used by enterprise businesses - Insider is an AI-powered Growth  Management Platform helps marketers drive growth from Acquisition to  Activation, Retention, and Revenue.  https://useinsider.com/    

‍

KISSmetrics  

KISSmetrics is a powerful web analytics tool that delivers key insights  and user interaction on your website. It defines a clear picture of users‚Äô  activities on your website and collects acquisition data of every visitor.  https://www.kissmetrics.io/    

‍

Kno  

Deploy surveys in minutes to better understand your customers. Build  audiences with your order and response data and sync the information and  Shopify & Klaviyo to leverage the insights.  https://knocommerce.com/    

‍

Lifetimely  

Lifetimely is a popular analytics tool who's hero feature are the LTV and  CAC payback calculations & dashboards. Lifetimely is used to calculate  the lifetime values of past, current, and future customers.  https://www.lifetimely.io/    

‍

Littledata  

Littledata provides a seamless connection between your Shopify site,  marketing channels, and Google Analytics to give you the most accurate view  of your analytics & performance. It's used heavily by brands who have a  mix of single-purchase items and subscriptions on their site.  https://www.littledata.io/    

‍

LiveRamp  

Built on core capabilities rooted in connectivity, data access, identity,  and data stewardship, LiveRamp is a suite of enterprise software solutions  that enables data to be safely, easily, and securely connected for  activation, measurement, and analytics.  https://liveramp.com/  

Lucky Orange  

Lucky Orange is an analytics tool for eCommerce. The most popular  features include automated recordings, heatmaps and conversion funnels. Lucky  Orange will automatically create a recording of every visitor and segment  recordings so you can see exactly why visitors are not converting.  https://www.luckyorange.com/    

‍

Lytics  

Stop talking at your customers. Start listening to them. Harness the  power of first-party data to understand what your customers really want with  Lytics, the customer data platform built for marketers.  https://www.lytics.com/    

‍

Matomo  

Matomo is a Google Analytics alternative that protects your data and your  customers' privacy without asking for consent. Matomo helps you get more  accurate data, less annoyed customers seeing consent screens, and ultimately  more sales.  https://matomo.org/    

‍

Metrilo  

Metrilo helps eCommerce brands grow by making marketing and customer data  actionable, and focusing on retention and higher CLTV. The highly regarded  analytics platform helps you identify very clearly where the opportunities  are, and the CRM tool enables you to take advantage of those  opportunities.   https://www.metrilo.com/    

‍

Mixpanel  

Mixpanel is a tool that allows you to analyze how users interact with  your website. It‚Äôs designed to make teams more efficient by allowing  everyone to analyze user data in real-time to identify trends, understand  user behavior, and make decisions about your product.  https://mixpanel.com/    

‍

Mouseflow  

Record all your website visitors' sessions. Get heatmaps for all your  pages generated automatically. Filter your data any way you want to find  exactly what you are looking for. And find your website problems quickly with  a friction score.  https://mouseflow.com/  

‍

mParticle  

Collect and connect clean customer data to (and from) 300+ product  analytics, A/B testing, marketing, and data warehousing tools with a secure  and reliable API. Use this to improve conversion, retention, and  time-to-monetization with high-quality customer data, available wherever you  need it.  https://www.mparticle.com/  

‍

Oribi  

Oribi is your all-in-one Marketing Analytics tool. They empower  businesses of all sizes to make smarter, data-driven decisions with our  cutting-edge technology, powerful features, and top-notch optimization  guidance.  https://oribi.io/    

‍

Peel  

Peel's intuitive, automated analytics platform helps you measure your  data and improve your customer acquisition and retention. Connect your  Shopify store and within hours, watch your data transform.  https://www.peelinsights.com/    

‍

Plausible Analytics  

Frustrated with Google Analytics? Plausible Analytics is a simple,  lightweight (< 1 KB), open source and privacy-friendly alternative that  doesn't come from the adtech world.  https://plausible.io/    

‍

Polar Analytics  

Polar Analytics is a full-stack Business Intelligence tool built for  Consumer Brands. It enables DTC marketers to seamlessly combine data from  marketing platform like Shopify, Recharge, GA, Facebook Ads, Klaviyo, etc. to  make the right data-driven decisions on CAC & LTV faster.  https://www.polaranalytics.co    

‍

PostHog  

PostHog is an open source, product analytics platform that provides  e-commerce business with tools like session recording, heatmaps, and feature  flags to help them improve their product and understand their customer.  https://posthog.com/    

‍

ProfitWell  

ProfitWell is a leading provider of subscription analytics, pricing, and  retention software. Over ten thousand companies in more than 50 countries use  ProfitWell‚Äôs software, services, and support to change the way they view  and grow their recurring revenue businesses.  https://www.profitwell.com/    

‍

RockerBox  

Rockerbox is an attribution platform and the single source of truth for  your data. Rockerbox centralizes all of your marketing spend and campaigns  (paid, organic, digital and offline) so you can trust the data.  https://www.rockerbox.com/    

‍

RudderStack  

RudderStack is an open-source customer-data platform that provides a  holistic view of the customer. From there, activate your customer data in  200+ destination apps like Google Ads, Customer.io, Mailchimp, Segment many  more.  https://rudderstack.com/    

‍

Segment  

Segment is a Customer Data Platform (CDP). They provide a service that  simplifies collecting and using data from the users of your digital  properties (websites, apps, etc). With Segment, you can collect, transform,  send, and archive your first-party customer data.  https://segment.com/    

‍

Segment Stream  

Segment Stream makes predictive marketing attribution for a post-cookie  world. Its technology lets marketers understand the incremental impact of any  marketing traffic sources without waiting for an actual conversion to happen,  even if the conversion happens on another browser, device or within a  different cookie.  https://segmentstream.com/    

‍

SEO Manager  

Simple to use, this app allows merchants to take control of how search  engines see their store, and gives them real time feedback about the success  (or failure) of their search engine optimisation efforts.  https://venntov.com/pages/seo-manager    

‍

Simon Data  

Simon Data is the enterprise customer data platform that unifies all of  your customer data to cohesively orchestrate customer experiences across all  marketing channels. This allows you to increase sales by improving how you  interact with customers and enhancing your understanding of their needs.  https://www.simondata.com/    

‍

Smartlook  

Analyze user behavior in ways never possible before. Smartlook records  users on websites and in mobile apps. With features that allow you to find  useful information across thousands of recordings in no time.   https://www.smartlook.com/  

Snowplow  

Snowplow Insights is the best way to capture and process high-quality  behavioral data from all your platforms and products and deliver that data to  your cloud destination of choice.  https://snowplowanalytics.com/    

‍

SourceMedium  

Famous for their data skills, SourceMedium has a full-suite of tools but  are most famous for their Slack reports which send you clear and actionable  daily reporting from data pulled straight from Shopify. The metrics are  calculated based on your store's default timezone and currency.   https://www.sourcemedium.com/    

‍

SpeedCurve  

SpeedCurve shows you how real users experience your site. In addition to  showing you how fast your site is, it also shows you the impact of speed on  UX and business metrics ‚Äì including bounce rate, conversion rate, and  session length.  https://speedcurve.com/    

‍

SteelHouse  

SteelHouse provides software for brands, agencies, and direct marketers.  The SteelHouse Advertising Suite gives brands worldwide everything they need  to run retargeting, prospecting, and branding campaigns across all devices  and channels ‚Äî including Connected TV.  https://steelhouse.com/    

‍

Tatari  

Tatari has turned TV advertising into a digital-like experience:  measured, real-time, and with the ability to manage your campaign in small or  big doses.  https://www.tatari.tv/    

‍

ThoughtMetric  

Marketing attribution for eCommerce. Get a complete view of marketing  performance. Easy setup. No coding required.  https://thoughtmetric.io?fpr=fbdaily    

‍

Triple Whale  

A simple analytics app solution that‚Äôs laser focused giving operators  exactly the data they need to get more out of their store - without the extra  fluff.  https://trytriplewhale.com/    

‍

Tydo  

Tydo organizes complex data for DTC brands into rich and intuitive  dashboards so you have a 360 degree view of your business under one  dashboard. From marketing efforts to operations management and financial  reporting, we have a view for every operator on your team.  https://www.tydo.com/    

‍

Woopra  

End-to-end customer journey analytics. No hours sank into aggregating and  cleaning data. No complex SQL queries required. Just the answers teams need  to make smarter decisions, fast.  https://www.woopra.com/