In the world of Facebook advertising, the key to success lies in keeping Facebook users happy. Facebook rewards advertisers who focus on creating a great user experience by providing lower costs and higher quality users. But how can you ensure that your ads are making Facebook users happy? In this blog post, we'll explore why keeping Facebook users happy is crucial for your ad success and share some tips on how to achieve it.

‍

Facebook's Ad Algorithm and User Value

‍

Before we dive into why keeping Facebook users happy is important, it's essential to understand how Facebook's ad algorithm works. In simple terms, the algorithm is based on creating high user value in the form of highly targeted, relevant ads and ensuring that the sales funnel performs strongly. The better your ad performs, the more Facebook will reward you with lower costs and higher quality users.

‍

Creating Ads that Keep Facebook Users Happy

‍

So, how can you create ads that keep Facebook users happy? It's all about focusing on creating a great user experience. Facebook is looking for ads that keep their users happy because happy users mean they stick around on Facebook for longer. Here are some tips on how to create ads that keep Facebook users happy:

1. Test, Test, Test: One of the biggest mistakes advertisers make is assuming they know their ideal customer. Testing is crucial to understanding your ideal customer and breaking down their barriers to purchase using persuasive marketing techniques and well-thought-out creative and copy.
2. Better Page Engagement: Meaningful page engagement is key to attracting lower CPMs (cost per thousand impressions). Engage with your audience by posting relevant, informative content, and encouraging comments and shares.
3. Structured Approach to Testing and Scaling: To create repeatable, predictable success, you need to use a structured approach to testing and scaling audiences and ads.
4. Fast and Slick Sales Funnel: Your sales funnel should be fast and slick to improve costs and reach.
5. Experiment with Scaling and Profitability Levers: Scaling and profitability levers that work for one business may not work for another. Experiment to find the levers that work for your business.
6. Focus on Solving a Problem or Enhancing Lives: Your product or service should solve a problem or enhance your customers' lives. Focus on getting the message across to your prospects to create desire while making it easy and informative to buy (and repurchase in the future).

‍

The Importance of Tactical Shifts

‍

Facebook does require tactical shifts every few months as the platform matures and adapts. However, most of what we do is based on marketing principles first, then platform strategies and tactics second. The biggest mistake advertisers make is not adapting to Facebook's changes quickly enough. By keeping up with the platform's changes, you'll be able to stay ahead of the competition and continue to make Facebook users happy.

‍

Conclusion

‍

In conclusion, keeping Facebook users happy is key to your ad success. By creating ads that focus on a great user experience, you'll be rewarded with lower costs and higher quality users. To achieve this, it's important to test, engage with your audience, use a structured approach to testing and scaling, focus on a fast and slick sales funnel, experiment with scaling and profitability levers, and focus on solving a problem or enhancing your customers' lives. By avoiding the common mistakes and staying up-to-date with Facebook's changes, you'll be able to create profitable Facebook ads that keep users happy.

If you're looking to take your Facebook Ads skills to the next level, I highly recommend checking out BPM METHOD by Depesh Mandalia. This website offers a comprehensive education program that teaches you how to create and optimize Facebook Ads campaigns that generate real results.
‍

With the 7 Figure Map program, you'll learn everything from the basics of Facebook Ads to advanced targeting and retargeting strategies. You'll also get access to exclusive tools and resources that will help you streamline your campaign creation and management.
‍

But what really sets the 7 Figure Map program apart is its focus on real-world results. Instead of just teaching theory, this program is designed to help you create campaigns that actually drive sales and revenue for your business.
‍

So if you're ready to take your Facebook Ads game to the next level, head over to BPM METHOD by Depesh Mandalia and sign up for the program today. I guarantee you won't be disappointed with the results.

‍

‍

‍