Pre-sell articles are a powerful way to promote a product or service before it is even launched. By creating content that generates excitement and interest around your product or service, you can build a buzz and drive traffic to your website. However, simply creating pre-sell articles is not enough. To truly maximize their effectiveness, it's important to test and track the results of your pre-sell articles. In this blog post, we'll explore how to test and track the effectiveness of pre-sell articles to ensure that they are driving results.

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Setting Goals for Pre-Sell Articles

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Before you can test and track the effectiveness of your pre-sell articles, you need to set clear goals for what you want to achieve. This means defining your objectives and identifying key performance indicators (KPIs) for tracking the success of your pre-sell articles.

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Defining Objectives for Pre-Sell Articles

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Your objectives for pre-sell articles may vary depending on your specific goals and needs. However, some common objectives for pre-sell articles include:

• Generating buzz and interest around a product or service
• Building a mailing list of potential customers
• Increasing website traffic
• Improving search engine rankings
• Boosting sales and revenue

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Identifying KPIs for Pre-Sell Articles

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Once you have defined your objectives, it's important to identify KPIs for tracking the success of your pre-sell articles. Some common KPIs for pre-sell articles include:

• Click-through rate (CTR) on pre-sell articles
• Conversion rate of pre-sell article visitors to mailing list sign-ups or product purchases
• Time spent on pre-sell articles
• Social media shares and engagement
• Search engine rankings for pre-sell article keywords

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Creating A/B Tests for Pre-Sell Articles

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One of the most effective ways to test the effectiveness of pre-sell articles is through A/B testing. A/B testing involves creating two versions of a pre-sell article and measuring the performance of each version to determine which one performs better.

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How to Set Up A/B Tests for Pre-Sell Articles

To set up an A/B test for a pre-sell article, you need to:

1. Identify the element you want to test - this could be the headline, the image, the call-to-action, or any other element that could impact the performance of the pre-sell article.
2. Create two versions of the pre-sell article - make sure that only one element is different between the two versions. For example, if you are testing the headline, create two versions of the pre-sell article with different headlines.
3. Randomly assign visitors to each version - this ensures that the test is fair and that both versions receive an equal number of visitors.
4. Measure the performance of each version - track the KPIs identified earlier to determine which version of the pre-sell article performs better.

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Examples of A/B Tests for Pre-Sell Articles

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Here are some examples of A/B tests you can run on your pre-sell articles:

• Headline test: Test two different headlines to see which one generates more clicks and engagement.
• Image test: Test two different images to see which one generates more engagement and interest.
• Call-to-action test: Test two different calls-to-action to see which one generates more conversions and sign-ups.

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Analyzing Results of A/B Tests

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Once you have run an A/B test on your pre-sell article, it's important to analyze the results to determine which version performed better. This will help you identify which elements of your pre-sell article are most effective at driving engagement and conversions.

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How to Analyze Results of A/B Tests for Pre-Sell Articles

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To analyze the results of your A/B test, you should:

1. Look at the KPIs - Look at the KPIs identified earlier to determine which version of the pre-sell article performed better. For example, if your goal was to generate more clicks and engagement, look at the click-through rate (CTR) for each version.
2. Determine statistical significance - Use a statistical significance calculator to determine if the difference between the two versions is statistically significant. This will help you determine if the results are due to chance or if they are truly significant.
3. Identify the winning version - Based on the KPIs and statistical significance, identify the version that performed better and declare it the winner.
4. Implement the winning version - Implement the winning version of the pre-sell article on your website and use it to drive traffic, generate leads, and boost sales.

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Tracking the Performance of Pre-Sell Articles

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In addition to A/B testing, it's important to track the performance of your pre-sell articles over time. This will help you identify trends and patterns in the data and make informed decisions about how to optimize your pre-sell articles for maximum effectiveness.

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How to Track the Performance of Pre-Sell Articles

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To track the performance of your pre-sell articles, you should:

1. Set up Google Analytics - Use Google Analytics to track the performance of your pre-sell articles. This will allow you to track important metrics such as traffic, engagement, and conversion rates.
2. Set up conversion tracking - Set up conversion tracking to track the number of sign-ups or sales generated by your pre-sell articles. This will help you determine the ROI of your pre-sell articles and make informed decisions about how to optimize them.
3. Monitor social media activity - Monitor social media activity to track the number of shares and engagement generated by your pre-sell articles. This will help you determine which social media platforms are most effective for promoting your pre-sell articles.
4. Use heat maps - Use heat maps to track user behavior on your pre-sell articles. This will help you identify which sections of your pre-sell articles are most engaging and which sections are not performing as well.

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Optimizing Pre-Sell Articles for Maximum Effectiveness

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By testing and tracking the effectiveness of your pre-sell articles, you can optimize them for maximum effectiveness. Here are some tips for optimizing your pre-sell articles:

1. Use compelling headlines - Use headlines that generate curiosity and excitement. Make sure your headlines accurately reflect the content of your pre-sell articles.
2. Include high-quality images - Use high-quality images that are relevant to your pre-sell articles. Avoid using stock photos or generic images.
3. Write compelling copy - Write copy that is engaging, informative, and persuasive. Use clear and concise language that is easy to understand.
4. Include a strong call-to-action - Include a strong call-to-action that encourages visitors to take action. Use actionable language and make it clear what visitors need to do next.

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Conclusion

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Pre-sell articles are a powerful tool for generating buzz and interest around a product or service. By testing and tracking the effectiveness of your pre-sell articles, you can optimize them for maximum effectiveness and drive traffic, generate leads, and boost sales. Use the tips and strategies outlined in this blog post to create effective pre-sell articles and track their performance over time. With the right approach, pre-sell articles can be a powerful tool for growing your business and achieving your marketing goals.

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